BMW and Local Motors Urban Driving Experience Challenge
The BMW Group and Local Motors will jointly launch a first-of-its kind ideas competition intended to identify vehicle features and functions that will define the urban driving experience in the year 2025. In a project that will see the BMW Group tap into the global know-how of Local Motors online community of more than 20,000 members, the aim of this collaboration is to glean new inspiration and broader perspectives for future mobility solutions.
Phase 1 of the BMW Challenge will run from September 25 until October 16, 2012. A detail design brief and video outlining specific goals and deliverables will be released on the Local Motors website on September 25. A second challenge will begin in mid-November. In all, $30,000 in prize money will be awarded along with the opportunity for the top winners in each competition to travel to BMW headquarters in Munich to meet with the Managing Director of BMW Group Research and Technology.
Cool. Thoughts anyone? Or is it too competitive and we don't want to share our thoughts? I'll start.
I want to see where the sun is brightest in a parking lot so I can try to charge my solar panels there. (Assumption: the car of 2025 will have integrated solar panels).
Hey, just out of curiosity (and it may spark some ideas): I was REALLY bummed out in some of the directions BMW went after the E46. I thought the body features for example, especially the front end and headlights were exactly what a BMW should look like; clean and simple, but broad and sturdy looking. When they started going to the new cars, they started adding things like that "living flame" styling and obnoxious river interfaces ... I'm assuming I'm not alone especially on this particular forum, but I wanted to hear other people's specifics.
I remember working on an M3 of this gen for the track, and it was just such a solid, pure driving experience. Lately I've been driving more current models, and the new gadgetry just seems to detract from the experience, not enhance it. I think that is the toughest part about doing this for BMW, because it is not just about bells and whistles, it is about specifically enhancing the drive experience with features, not adding features at the expense of a BMW drive experience.
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