He wanted it as cheap as possible, but still have it be a custom job. I originally was trying to get him to get a 16" Rainier Arms match barrel, but he wanted longer. The DPMS Mk12 barrel at $190 is such a great deal (1/2 MOA capable), so I put that on the quote. He wants to eventually upgrade the rifle with more stuff like a Magpul PRS and better optics, but he's gotta work his way up. Right now I have him quoted for a Vortex Optics Diamondback 4-12x40 BDC scope. I like Vortex, but I'm sort of hoping he'll be willing to cough up a few more dollars for a better scope. I could have spec'd out the rifle at double the cost, but it would still be the same accuracy.
He primarily wanted a rifle for varmint hunting (coyote, fox, prairie dogs, etc), but also wanted it to be tactical-capable.