The COD edition was a ripoff. It had knobby tires, different upholstery, a metal front bumper and that's about it, for 47k. That's way too much. Hell, the arctic edition they had was cooler than the COD model.
As for the pricing of the regular ones, the residuals of wranglers is insane. You can drive it for 3 years, and lose almost nothing off the value. It takes literally 20 years for them to lose 50% of their value.