I just priced it out, what a whole ton of genius marketing... for virtually nothing, or less.
$80 monthly device charge for two iphones + 2 gigs of data @$60 = $140 before taxes/fee's im guessing, with the added worry of my fiance running pandora 247 or something and using up my share of the data.
All I need is a few hundred minutes, a thousand texts, and a gig of data. STILL can't find a way to get a modest plan at under $70 a month for an iphone... ANNOYED.
I don't drive a BMW, but the general off topic section on the forums for my cars generally suck...