If the graphic does not say something like " product in picture may vary" than yes you are paying for what you see an if you don't get what you see than it is false advertising. He should be able to return the bumper at Khoalty's cost, not his own. Having an out dated graphic of what the product looks like is bad business. If your not satisfied you can contact the BBB, or dispute the charges on the credit card.
I think the best situation is for Khoalty to pay for return pick up and shipping, once they get that bumper in good condition, then the 2 parties can work something out.