BMW and Local Motors Urban Driving Experience Challenge
The BMW Group and Local Motors will jointly launch a first-of-its kind ideas competition intended to identify vehicle features and functions that will define the urban driving experience in the year 2025. In a project that will see the BMW Group tap into the global know-how of Local Motors online community of more than 20,000 members, the aim of this collaboration is to glean new inspiration and broader perspectives for future mobility solutions.
Phase 1 of the BMW Challenge will run from September 25 until October 16, 2012. A detail design brief and video outlining specific goals and deliverables will be released on the Local Motors website on September 25. A second challenge will begin in mid-November. In all, $30,000 in prize money will be awarded along with the opportunity for the top winners in each competition to travel to BMW headquarters in Munich to meet with the Managing Director of BMW Group Research and Technology.