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Old 10-05-2012, 09:51 AM   #1
tim330i
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BMW Ranks 12th on Interbrands Brand Value Chart

BMW interbrand

BMW's brand value has increased from 15th in 2011 to 12th for 2012! 12th spot puts BMW right behind Mercedes Benz, who is surprisingly right behind Toyota. Interestingly enough Audi is no where to be found on the list.

Quote:
Interbrand likes to give the world's top companies a brand value, or a mix of their on-the-ground fiscal performance with an estimate of the premium they can ask through name alone. While there are a lot of traditional names in the consulting company's 2012 list, the surprise this year is just how aggressively technology has invaded the top of the charts.
Source Engadget
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