I have dark brown thick, curly hair (Think of Vince Chase in Entourage). At the time it was long, I usually went with Garnier Surf Hair. It's a paste that results in the hair natural and flowy, but thick enough to hold it in place and give it bounce.
At the moment I'm rocking American Crew Pomade. Nothing to write home about, but when my hair is short, I don't really give a monkeys what I'm using. During the week for work, I usually use Brylcreem.