I found it stupid. I played it a few times and of course won nothing. I don't know what the company's financials are, but I think giving people $5 and $10 credits or free shipping is a good way to get people in the door. Most people will likely spend much more than that at ECS anyway.
1999 Techno Violet Metallic BMW M3
2005 Audi B6 S4 quattro 6MT
2004 BMW 330i
1986 BMW 535i