Who cares? So long as they are not bothering or harming me I'm fine with it. People are ignorant. Deal with it.
"In any system with finite resources and infinite expansion of population—like your business, or like all of humanity—innovation is essential for not only success but also survival. The innovators are our leaders. You cannot separate the two. Whether it is by thought, technology or organization, innovation is our only hope to solve our challenges."