Been awhile since I checked this thread. My attitude is you only live once...give it all you got, don't take crap within reason, and voice your desires. I know I'm young and just starting out, but I have definitely voiced what I want and where I want to be within my company. I get a lot of respect from management for that. For you guys that posted recommended books, I'll check to see if we have those at work. If not I'll have my manager order them for me to read while traveling.
"In any system with finite resources and infinite expansion of population—like your business, or like all of humanity—innovation is essential for not only success but also survival. The innovators are our leaders. You cannot separate the two. Whether it is by thought, technology or organization, innovation is our only hope to solve our challenges."