E46Fanatics - View Single Post - Why BMWUSA dont offer M Package
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Old 06-23-2002, 03:48 PM   #11
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Join Date: Jun 2002
Location: Phoenix
Posts: 286
My Ride: 2002 330Ci
Originally posted by first323

I don't understand what u r saying?? They don't do built to order cars?!?!....Then why can we order any option pkgs and it takes 2 - 3 months to come to the states. I don't think that is the reason.
Means BMWUSA severely limits the factory options that they will allow in the US. It's not a factory issue, if BM can source the rest of the world they can source the US too. Marketing 101 to get the rubes to pay more for crap they dont want and feel good about how 'exclusive' they are (like anyone else on the road could care less.., I mean do you care how 'exclusive' someone in a G35 is?).
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