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Old 02-05-2009, 12:22 AM   #36
box325
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Join Date: Feb 2003
Location: south africa
Posts: 120
My Ride: e46 320i
Quote:
Originally Posted by jessief29812 View Post
im doing a bmw project for my business class and the new guy designed the z4 and the new 7 series
+1

Don't count your chickens yet guys..

He designed the fourth generation 7series with the lumpy rear and the 6series were amongst his designs, Bangle just took the flak for the mess.

Von Hooydonk also oversaw the X6.

so erm yeah I'll guess we'll have to wait and see..

Full article taken from wheels24.co.za

'Adriaan van Hooydonk must be the most fortunate car design incumbent in history. The dark haired Dutchman has been elevated to the position of design chief for BMW AG.

Essentially he can sign off a BMW double-cab bakkie if he wants to now – undoubtedly he could get away with it and still be more popular than his controversial predecessor, American Chris Bangle.

Bangle, an adventurous and curiously humble man, was never really accepted by the European design community.

One feels Van Hooydonk, with his thoroughly European heritage and design background, will find journalists and industry professionals a lot more accommodating - for reasons less of aesthetics and proportion, but more resident in nationalism.

Europe to California

Initially trained at the Delft University of Technology in South Holland, before completing the one year automotive design course at the Art Centre Europe, in French speaking Vevey, Switzerland, Von Hooydonk is a placid man, yet outspoken designer.

Prior to joining BMW in 1992, Von Hooydonk specialised in utility item industrial design with General Electric Europe before working his way to Californian based BMW subsidiary Designworks.

Designworks does BMW car designs amongst an eclectic mix of consultancy work from Villeroy & Boch bath fixtures to John Deere tractors. During the early part of this decade Von Hooydonk specialised in interior design, obviously drawing on his strong industrial design background.

No stranger to controversy

His first car design to go into production was severely polarising. Though Chris Bangle shouldered much of the publically expressed anger concerning the forth generation 7 series styling, it was in fact Von Hooydonk who penned the car’s lines.

With his elevation to Bangle’s former position, Von Hooydonk (45) will now oversee all BMW AG design products, which includes Mini and Rolls-Royce. The latter two firms have received rave styling reviews concerning their products over the last four years, something Bangle, as BMW AG design chief, was given scant credit for.

Von Hooydonk has made his intentions clear. He wishes to push the avant-garde design direction BMW has taken bearings on under Bangle’s term even further.

The tall Dutchman is dismissive of media criticism, preferring to take a gauge of design success from the sales charts. "The market can deal with whatever changes we make far better than, maybe, the writing profession." He has admitted the first generation iDrive system was not perfect in its original incarnation though.

Von Hooydonk oversaw the X6 – another agonisingly polarising design – and his 6 series, despite its strong road presence, has remained outside the gambit of contemporary GT design greats.

BMW buyers who expected the company’s designs (and those of Mini and Rolls-Royce by implication too) to mellow are in for a rude shock.

We can only speculate whether Von Hooydonk likes a smoke with his pancakes in the morning, but his designs are typically sculptural and outlandish in contemporary Dutch design fashion.

We're sure of one thing though. BMW AG board members will be rubbing their eyes or calling for a technician to calibrate their desktop screens when Von Hooydonk’s latest signed-off designs are circulated via e-mail.'


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Personally I think Bangle did a lot of good for BMW, he brought in ideas that have made the company unique and not another Audi clone company where every car looks the same my two cents.
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