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BMW released two new 30 second spots touting the automakerís Ultimate Service policy, which features no-cost maintenance program coverage on all new BMWs for the first 50,000 miles or four years of ownership. The companyís no-cost maintenance program is unmatched in the premium vehicle category and highlighted in each of the spots by customers who do not believe a service advisor when told their maintenance is no cost and mistakenly think they are being given special treatment, leading to an awkward and humorous situation.