Who's going to Head of the Charles Regatta? Look for the MINI Convertible Boat - E46Fanatics E46 BMW Social Directory E46 FAQ 3-Series Discussion Forums BMW Photo Gallery BMW 3-Series Technical Information E46 Fanatics - The Ultimate BMW Resource BMW Vendors General E46 Forum The Tire Rack's Tire Wheel Forum Forced Induction Forum The Off-Topic The E46 BMW Showroom For Sale, For Trade or Wanting to Buy

Go Back   E46Fanatics > BMW News from around the Web

BMW News from around the Web
Submit the latest BMW news from around the world for other E46Fanatics members to check out.

Reply
 
Thread Tools Search this Thread Rate Thread Display Modes
Old 10-19-2012, 09:24 AM   #1
tim330i
E46Fanatics Owner
 
tim330i's Avatar
 
Join Date: Dec 1969
Location: SF
Posts: 11,978
My Ride: 03 Ti Silver M3
Who's going to Head of the Charles Regatta? Look for the MINI Convertible Boat

MINI Convertible boat at Head of the Charles Regatta

This weekend, attendees at the Head of the Charles Regattaź (HOCR) in Cambridge, Massachusetts will be in for a sight that they weren't expecting... A Chili Red MINI Convertible boat motoring along on the Charles River during the races. The vessel was built as part of the MINI USA's annual Motor-Tober activities, where MINI takes over the month of October to celebrate all that is fun about the brand. This year's program is called the Not Normal Sales Event, and this one-of-a-kind boat was the MINI USA Eastern Region's interpretation of Not Normal.

"We challenged our regional staff and the dealers in their respective areas to identify 'Not Normal' ways to celebrate this Motor-Tober by engaging the MINI community and demonstrate why it's an exciting brand family to be part of," said Tom Salkowsky, Marketing Manager - MINI USA. "The MINI USA Eastern Region has created the perfect example of what the Motor-Tober Not Normal Sales Event is all about with the MINI Convertible boat."

Aside from the rowing competitors, the MINI Convertible boat will be the only vessel on the race course, which is three miles long between the Boston University Boathouse to Christian Herter Park. It is powered by a 6 hp outboard motor, and will be operated by a member of the HOCR River Control Committee to monitor the safety of the rowers. After the HOCR this weekend, the boat will be used at other events, and MINI fans may see it motoring along on the Potomac or Hudson rivers.

"We are pleased and excited to support MINI in this creative activation strategy and look forward working with them this weekend. We have never before allowed a company to float a car on the Charles during racing," said Fred Schoch, executive director of the event.

HOCR racing will take place on Saturday and Sunday (October 20 and 21) from 8 AM to 5 PM. This is the first year that MINI USA is an official sponsor of the HOCR. Since its origin in 1965, the HOCR has welcomed the world's best crew teams to the banks of the Charles River for the ultimate two-day rowing competition. The event attracts over 9,000 athletes from around the world and 300,000 spectators. For additional race information, please visit: http://hocr.org/.

ACI Composites Inc, based in Lancaster, Pennsylvania, built the MINI Convertible boat. To construct the one-of-a-kind vessel, ACI Composites made a mould of a 2004 MINI Hardtop, and then created a fiberglass version of the car. It was mounted to a boat hull, and then accessorized with authentic MINI parts, including headlights, taillights, grille, steering wheel, badges, wheels and tires.
Attached Thumbnails
Click image for larger version

Name:	Head-of-the-Charles-MINI-boat.jpg
Views:	858
Size:	242.6 KB
ID:	474629  

Last edited by tim330i; 10-19-2012 at 10:51 AM.
tim330i is online now   Reply With Quote
Old 10-26-2012, 08:53 PM   #2
trizzuth
Registered User
 
Join Date: May 2005
Location: MA$$HOLE
Posts: 6,123
My Ride: Best M5 ever made
That thing is siiiick! I want.
__________________

2003 BMW E39 M5 - Current!
2001 BMW 330i - Totaled at 236K :(
1996 Mitsubishi Galant S - gone at 121K
1993 Volvo 850 GLT - gone at 89K
1987 BMW 325 - gone at 238K
trizzuth is offline   Reply With Quote
Reply

Tags
head of the charles, mini, mini boat, motor-tober
Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Censor is ON



All times are GMT -5. The time now is 04:26 PM.


Powered by vBulletin® Version 3.8.8
Copyright ©2000 - 2017, vBulletin Solutions, Inc.
(c) 1999 - VerticalScope Inc. All rights reserved.