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Old 11-12-2012, 11:30 AM   #1
switchandstore
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Snow tires switch out and storage service for NJ/NY

Hi e46 Fanatics,
I'm a new sponsor to the site and I wanted to introduce a service I just launched for the northern NJ and NYC area. It's called Switch and Store.

For the past 15+ years, I put snow tires onto my BMW's every winter and it was a pain in the butt. I'd usually get aftermarket rims for my summers and then use my stock rims for winters, but I'd still have to jack up the car and change out all 4 tires/rims each season. It wasn't so bad when I was in my 20's, but now that I'm pushing 40 I'm just too busy to do it myself. The last few years, I've been loading up all the tires/rims into my car and have a local mechanic do it. Then I'd haul back the tires/rims to my home garage taking up space in my tight garage which would kinda piss off my wife. So this year, I decided to start a business offering a service where we come out to you, switch out your tires/rims, and then put them into a warehouse for the season. Here's my website if you want to check it out: www.switchandstore.com.

Because this is a new business, I'm not exactly sure how big the market is, but I'd love to know what you guys think. I know ideally it would be good to have a mobile mounting/balancing machine to service people who don't have snows mounted on an extra set of rims, but the machines are pretty expensive and big (I'd need a Sprinter, box truck, or trailer). I figure there have to be enough guys like me out there who would use this service so I decided to put the business together. I'm also trying to sell the service wholesale to garages and tire dealers so people without rims can still have storage. I may eventually sell tires along with the service as well.

Any feedback would be greatly appreciated.

Sean... _sl_

Last edited by switchandstore; 11-12-2012 at 01:57 PM.
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Old 11-13-2012, 08:29 AM   #2
teamdfl
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Great idea! I have garage and storage space but I know people who don't have that luxury. I'll pass the word around.
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Old 11-13-2012, 10:13 AM   #3
haurelio
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great idea. one suggestions will be change the color of the letters on your website or change the background. its annoying and hard to read..
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Old 11-13-2012, 12:04 PM   #4
Bake
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Not a bad idea, but you probably won't get much traction on a site like this. I see your target audience as affluent folks that don't want to deal with the hassle of swapping winter tires, storing them, etc. Just pay for a service and forget about it. This site is filled with DIY'ers that would probably store winter wheels under their bed if they had to. But I wish you good luck in your venture, I think it could do well if you focus on the right group of potential customers.
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Old 11-15-2012, 02:32 PM   #5
switchandstore
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hey bake,
thanks for the info. i used to be a DIY guy too when i was younger, but things changed as my back got worse, got busier with work, and started a family. i figure even if most of the people on the forum may be DIY'ers, they must know people who aren't and hopefully they'll refer my service to them. i know i'm the "car guy" for a lot of my friends so i'm always helping them out. also, people who aren't DIY'ers actually look at sites like this to see what the more "hardcore" people do when things go wrong or when they have a problem. i figure my service isn't for everyone and the bigger game plan would be to offer more services/products over time.

sean...
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Old 11-15-2012, 04:17 PM   #6
DropTopKingM3
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Quote:
Originally Posted by Bake View Post
This site is filled with DIY'ers that would probably store winter wheels under their bed if they had to.
That's hilarious
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Old 11-26-2012, 11:37 AM   #7
switchandstore
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Looks like this winter is shaping up to be a bad winter. Another snow storm rolling through the NY metro area. Our van has snow tires so we can get out to you even in bad weather.
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Old 11-26-2012, 12:09 PM   #8
peytonracer4
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I would do this if the price was decent just because I'm lazy. I'm young and I still put it off. Half because my car is a pain in my ass to lift up (lowered) and half because I hate working in the cold.
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Old 11-27-2012, 01:05 AM   #9
edco
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Now if you could offer to RENT snows for the winter, that would be VERY interesting. I have two sets of wheels/tires. Not exactly snows, but 17s forthe winter and 18s M3 (4 fronts since my car is not set up for staggered). I'm 58 years old and I did mine 2 Sunday's ago at 8 in the morning before the day's worth of football began.
I have a hydraulic jack and a compressor/air tools, and the room to store them. But having another set of wheel and tires (and that's just for ONE of the 3 cars in our household) is a PAIN.

If you could pick up a couple of sets of not too shabby wheels, mount them with decent snows, and rent them for the season, I think you could recover your cost (depending on snow fall of course) in 2 seasons. Maybe sets of 17s, sets of 18's and a set of 19's (though that is pushing it), you'll probably have most of the market covered.

As someone else pointed out, E46Fanatics may not be the best place to market your service, BUT I do think its good marketing. I also think especially since we are both in NJ, that you need to get in with a couple of dealers. I can probably introduce you to some folks at Open Road in Edison and Park Ave in Rochelle Park. I'll bet other people have contacts in other dealerships, and they'll likely want a small cut (maybe 10%). Then go after the independents like the ones that are sponsors on here, and finally do a little marketing research. I found that BMW of Manhattan (again a good target market for people who live in apartments and don't have storage space) offers a similiar service for $750. Here's a link http://www.bmwnyc.com/Winter_Tire_Storage

Good luck,
ed
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