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Old 05-07-2013, 07:12 PM   #1
fayraree
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Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks

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Anyone who’s been to Abercrombie & Fitch in the last few years has probably noticed that they don’t carry XL or XXL sizes of women’s clothing because they don’t want overweight women wearing their brand.

According to this popular teen clothing retailer, fat chicks will just never be a part of the “in” crowd.

They take a big risk with this tactic because two of Abercrombie’s biggest competitors, H&M and American Eagle, both offer XXL sizes for men and women.

The largest women’s pants available at Abercrombie are a size 10, while H&M goes up to 16 and American Eagle goes even farther to 18.
Abercrombie’s attitude towards plus-sized women derives from CEO Mike Jeffries. Robin Lewis, author of The New Rules of Retail, spoke to Business Insider about the kind of people Jeffries wants advertising his brand.

“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”

Lewis said that the only reason Abercrombie offers XL and XXL in men’s sizes is to appeal to large athletes.

In a 2006 interview with Salon, Jeffries confirmed that the communication between hot people is his primary marketing tactic.

“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said.

Jeffries also told Salon that he wasn’t bothered by excluding fat people. In fact, he said that not limiting his ideal demographic would make his clothing less desirable.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.

One might wonder why Mike Jeffries only wants to be in the company of good-looking people. That curiosity will end after seeing what this freak looks like.

After seeing a picture of Mike Jeffries, it can only be concluded that he was never around good-looking people as a kid and is now making up for the glamorous youth he wishes he had.
http://elitedaily.com/news/world/abe...es-fat-chicks/

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Old 05-07-2013, 07:13 PM   #2
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What a douche.


Whoever equates thin to beautiful is utterly, utterly stupid
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Old 05-07-2013, 07:23 PM   #3
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Old 05-07-2013, 07:26 PM   #4
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Hahahaha.


Douche.


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Old 05-07-2013, 07:28 PM   #5
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What a douche.


Whoever equates thin to beautiful is utterly, utterly stupid
This.
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Old 05-07-2013, 07:29 PM   #6
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Hahahaha.


Douche.


Dear God, if i was that frikin hideous id never talk crap about anyone... hes ****in disgusting ugly.
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Old 05-07-2013, 07:36 PM   #7
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Old 05-07-2013, 07:36 PM   #8
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super douche for sure
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Old 05-07-2013, 07:39 PM   #9
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well at least he's honest...

i dont see adults wearing the clothes

it's a hs/college phase
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Old 05-07-2013, 07:41 PM   #10
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itt angry fatties
Seriously man, don't you get it. No one likes you.
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Old 05-07-2013, 07:42 PM   #11
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from a marketing stand point, he makes sense.
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Old 05-07-2013, 07:47 PM   #12
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Seriously man, don't you get it. No one likes you.
98% of the people on this forum are students or corporate ladder climbers, my shits given: 0.
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Old 05-07-2013, 08:00 PM   #13
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Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks

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from a marketing stand point, he makes sense.
Exactly what I was thinking. And it certainly is working for A&F.
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Old 05-07-2013, 08:04 PM   #14
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Don't like it? Shop somewhere that sells clothes your size. Can't remember the last time someone was forced to buy stuff from A&F
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Old 05-07-2013, 08:09 PM   #15
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I can't blame him. Obesity isn't healthy. It's funny they mention H&M, one of my friends said he loves their clothes because they're the only retailer that makes clothes tailored to tall skinny people.
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Old 05-07-2013, 08:23 PM   #16
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He looks like something that would live under a bridge, in my opinion.

And I think the last time I wore A&F clothing was when I was 15.
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Old 05-07-2013, 08:38 PM   #17
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well at least he's honest...

i dont see adults wearing the clothes

it's a hs/college phase
Jimmy 540 rocked this sh1t all day lol
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Old 05-07-2013, 08:41 PM   #18
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Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks

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Jimmy 540 rocked this sh1t all day lol
And 07 was the last time I ever saw anyone wear Abercrombie lol


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Old 05-07-2013, 09:14 PM   #19
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Im just saying, if you look like a troll, you probably shouldnt be talking sh1t about fat and ugly... lol
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Old 05-07-2013, 09:17 PM   #20
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from a marketing stand point, he makes sense.
couldn't agree more
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