General BMW News BMW Group U.S. Division Reports July 2009 Sales - Down 27.4%

Overall sales (BMW and MINI) down 26.7 percent in July
MINI sales almost on par with July 2008

Woodcliff Lake, NJ – The BMW Group in the U.S. (BMW and MINI combined) reported July sales of 21,253 vehicles, a decrease of 26.7 percent from the 28,977 vehicles sold in the same month of 2008. The BMW Group also reported a year-to-date sales volume of 135,701 vehicles, down 27.4 percent, compared to 186,890 vehicles sold in the first seven month of last year.

BMW Brand Sales
Sales of BMW brand vehicles decreased 31.5 percent in July for a total of 16,381 vehicles compared to 23,914 vehicles reported in the same month a year ago. Year-to-date, BMW brand sales were down 29.3 percent to 109,944 vehicles compared to 155,427 vehicles sold in the same period of 2008.

“While the mass market may have benefited from the ‘Cash for Clunkers’ initiative, BMW did not,” said Jim O’Donnell, President of BMW of North America, LLC. “Even though BMW has a highly efficient fleet and has reduced its fuel consumption more than any other manufacturer in the U.S. over the last 15 years, the price ceiling of the CARS program is a limiting factor.”

BMW Certified Pre-Owned (CPO)
Sales of BMW’s Certified Pre-Owned vehicles were up 14.5 percent, to 9,159 CPO vehicles versus 7,998 vehicles reported in July a year ago. Year-to-date, CPO sales were up 11.9 percent, to 67,140 over the 59,984 reported in the same period of 2008.

MINI Brand Sales
MINI USA reported sales of 4,872 automobiles, with minus 3.8 percent almost on par with the 5,063 cars sold in the same month of 2008. Year-to-date, MINI USA also reported sales of 25,757 automobiles, a decrease of 18.1 percent, compared to the 31,463 cars reported in the first seven months of 2008.

“While not out of the woods yet, we are witnessing a gradual recovery in the marketplace,” said Jim McDowell, Vice President of MINI USA. “We saw a significant up-tick in showroom traffic throughout the country, especially in the last week of July, with some help from the ‘Cash for Clunkers’ initiative and the Western and Central Regions exceeding July 2008 results.”

Originally Posted by tim330i

Overall sales (BMW and MINI) down 26.7 percent in July


BMW Certified Pre-Owned (CPO)
Sales of BMW’s Certified Pre-Owned vehicles were up 14.5 percent, to 9,159 CPO vehicles versus 7,998 vehicles reported in July a year ago. Year-to-date, CPO sales were up 11.9 percent, to 67,140 over the 59,984 reported in the same period of 2008.

You can drive anything you can dream of as long as your willing to buy used.

this is interesting, i was at a dealership just yesterday and asked them about the clunkers program.. they did not explain that there was a price cap.. that is kind of bs.. if your getting a more efficient car what should the price should not matter, the gov is getting cars off of the road that it doesn't want to be operating anymore...

^^Inappropriate spending was an issue that got many Americans into trouble in the first place. It was wise to put the $45,000 limit on the program because those that have clunkers to trade in are unlikely to be able to afford luxury vehicles to begin with.

I blame the new car sales rate on the new bloak that designed the E9X series...that guy deserves to be shot in the face in front of his family...slow steps is the key, he changed everything in the line and ruined BMW's new generation in my opinion...

It's called the "Economy". Everyone is suffering, not just BMW.

And the E90x series has been BMWs most successful 3-series model in terms of sales. But nobody except the Koreans and Subaru have gotten away from the weak economy.