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Old 09-06-2006, 11:09 PM   #1
HRE_M3
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Marketing Course Question

Would you guys consider the UFC a product or a service?

I have more questions but I should ask this first before I continue.
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Old 09-06-2006, 11:19 PM   #2
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Would you guys consider the UFC a product or a service?

I have more questions but I should ask this first before I continue.
i say more service since it involves mix marital arts fighting which is entertainment therefore service
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Old 09-07-2006, 12:44 AM   #3
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i say more service since it involves mix marital arts fighting which is entertainment therefore service

Thanks. So considering the UFC as a service of the Zuffa Corporation, how might you think the UFC could achieve significant additional sales if it were distributed thorugh a new channel (not TV channel) or other intermediaries?

if the question above is too hard, How might the UFC harness its potential to be targeted to a segment or type of consumers that currently do NOT watch or is a fan of the UFC? (I think this might generate more discussion)

Thanks so much for the input guys
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Old 09-07-2006, 01:15 AM   #4
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i say more service since it involves mix marital arts fighting which is entertainment therefore service
so.. would you consider a movie a service? a movie is a form of entertainment...

i'd say UFC is a product
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Old 09-07-2006, 01:39 AM   #5
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so.. would you consider a movie a service? a movie is a form of entertainment...

i'd say UFC is a product
I agree. The UFC is definetly a product, a BIG one at that. Sure it is entertainment, but they have busted out of the gates with effective marketing. They make millions off memorabilia, licensing rights, etc. Also, notice how energy and supplement drinks are advertised during UFC on TV (ie Xyience (sp?)).

It is a well branded product.

To answer "So considering the UFC as a service of the Zuffa Corporation, how might you think the UFC could achieve significant additional sales if it were distributed thorugh a new channel (not TV channel) or other intermediaries?":

UFC can achieve additional sales through the Internet (feeds to BIG fights for $4.99 a fight). I don't know if they do that now on their website, but they can make a grip of money by offering the public video clips of big fights for nominal fees. Another avenue they can target is gyms. Since they have sponsors such as Xyence and other energy supplements, thay can target gyms.
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Old 09-07-2006, 01:39 AM   #6
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Originally Posted by HRE_M3 View Post
Would you guys consider the UFC a product or a service?

I have more questions but I should ask this first before I continue.
i hope that isn't the exact question your marketing prof asked, because it's poorly worded. the correct language is "good or service"

a better worded question would be, "is the UFC's product considered a good or a service."

the answer? both. economics dictates that a services is "intangible" while a good is "physical"

the UFC's three major revenue generators are (1) PPVs, (2) free fights and specials on spike TV and (3) DVDs.

in terms of the ppvs and free shows, it's a service. cuz its intangible. in terms of the dvds, it's a good.


Quote:
Originally Posted by HRE_M3 View Post
Thanks. So considering the UFC as a service of the Zuffa Corporation, how might you think the UFC could achieve significant additional sales if it were distributed thorugh a new channel (not TV channel) or other intermediaries?

if the question above is too hard, How might the UFC harness its potential to be targeted to a segment or type of consumers that currently do NOT watch or is a fan of the UFC? (I think this might generate more discussion)

Thanks so much for the input guys
zuffa's not a corp, an LLC. privately held by a very small number of members.


first question - the UFC already has increased sales signifigantly. the UFN specials, TUF reality series. the millions they cut out of the ad revenue helps, and its driven sales of PPVs and dvds. UFC 61's numbers are at mmaweekly.com, check it out. you need to look up the UFC's numbers when Zuffa first bought the promotion, how they lost millions, then compare it to how it is now.

in terms of the second question, why would the UFC want to go after any other demographic? it has the key younger male demographic. to go after others means diluting the product and alienating its core customer base. google dana white's comments about this, about how the UFC doesnt want to be more acceptable like pro wrestling.
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Old 09-07-2006, 01:46 AM   #7
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i hope that isn't the exact question your marketing prof asked, because it's poorly worded. the correct language is "good or service"

a better worded question would be, "is the UFC's product considered a good or a service."

the answer? both. economics dictates that a services is "intangible" while a good is "physical"

the UFC's three major revenue generators are (1) PPVs, (2) free fights and specials on spike TV and (3) DVDs.

in terms of the ppvs and free shows, it's a service. cuz its intangible. in terms of the dvds, it's a good.




zuffa's not a corp, an LLC. privately held by a very small number of members.


first question - the UFC already has increased sales signifigantly. the UFN specials, TUF reality series. the millions they cut out of the ad revenue helps, and its driven sales of PPVs and dvds. UFC 61's numbers are at mmaweekly.com, check it out. you need to look up the UFC's numbers when Zuffa first bought the promotion, how they lost millions, then compare it to how it is now.

in terms of the second question, why would the UFC want to go after any other demographic? it has the key younger male demographic. to go after others means diluting the product and alienating its core customer base. google dana white's comments about this, about how the UFC doesnt want to be more acceptable like pro wrestling.
Thanks man! I will google Dana's thing.

This is for my marketing class and its a semester long project.
The prompt is:

Final paper on the potential for introducing one of the following:
-a new product or service not currently in existence

-an exisiting product or service that has potential to be targeted to a segment or type of consumers that currently does not use the product

-an existing product or service that could achieve significant additional sales if distributed through a new channel

-an existing product that is sold in one or more countries and can be introduced in another specific country where it is currently not widely used.

Appreciate all the help guys, if you could provide more on the topic of UFC that'd be great. I thought UFC would be an interesting choice for this project. I was just brainstorming and randomly thought of having the UFC being as popular as Pro-Boxing and the fighters commanding $alaries like Roy Jones Jr and that caste of boxers. Thanks again and look forward to any input at all!
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Old 09-07-2006, 01:59 AM   #8
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Thanks man! I will google Dana's thing.

This is for my marketing class and its a semester long project.
The prompt is:

Final paper on the potential for introducing one of the following:
-a new product or service not currently in existence

-an exisiting product or service that has potential to be targeted to a segment or type of consumers that currently does not use the product

-an existing product or service that could achieve significant additional sales if distributed through a new channel

-an existing product that is sold in one or more countries and can be introduced in another specific country where it is currently not widely used.

Appreciate all the help guys, if you could provide more on the topic of UFC that'd be great. I thought UFC would be an interesting choice for this project. I was just brainstorming and randomly thought of having the UFC being as popular as Pro-Boxing and the fighters commanding $alaries like Roy Jones Jr and that caste of boxers. Thanks again and look forward to any input at all!
sigh. your prof is a moron. the language of your assignment is horribly written.

email him about his use of "product v. service" language. because it's incorrect. ask him if its ok if you use "good v. service" in your project.

now ... the assignment itself. throw out option 3. it's already been done (UFC expanding into Cali, TX, etc.). throw out 4 as well (UFC becoming popular in Asia, Europe, etc). throw out 1 as well, since the UFC existed for over 15 years now.

that leaves 2. and for the reasons i stated above, i dont know if the UFC is the best example for your project. you'll have a hard time arguing that the UFC can go after other demographics when the company president is vehemetly against going after kids and old ladies i.e. pro wrestling.

EDIT - got your pm, i'm not doing your assignment for you. keep on googling. run searches within MMA sites like mmaweekly and sherdog.

wait, stop what you're doing ... i've thought about it. the UFC is a horrible example for this project. forget it and move on. the segway would be a FAR better example. or certain forms of over the counter contraception available only in europe
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Old 09-07-2006, 02:41 AM   #9
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^ Thanks man for the input.

Mod please delete thread.

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Old 09-07-2006, 07:38 AM   #10
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product, they have a selling logo, they sell entertainment, sell the brand etc etc
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