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Old 02-06-2013, 11:54 AM   #1
Lair
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Fox News is losing viewers, ratings dive

Fox has taken BIG ratings hits since the election, and while their numbers may be higher than others (since they have no conservative competition), they're bleeding viewers like a sieve.




Quote:
Fox cuts ties to commentator Dick Morris
Associated Press – 2 hrs 29 mins ago

NEW YORK (AP) — Political commentator Dick Morris' prediction of a huge landslide for Mitt Romney didn't pan out. And now he's lost his job at Fox News Channel.

Network spokeswoman Dana Klinghoffer said Tuesday that Fox wasn't renewing its contract with Morris, who was steadfast throughout the campaign in his prediction of a big Romney win over President Barack Obama. He has made few appearances on Fox since the election.
Morris had also been criticized for accepting paid advertisements on his website from candidates that he discussed on the air at Fox.

On his website, Morris said he'll be appearing on CNN's Piers Morgan show Wednesday to talk politics.

Fox News Ravaged By Free Market As Viewers Flee, Primetime Ratings Dive To Pre-9/11 Lows

Continuing a downward spiral that began last September during the Democratic National Convention, Fox News primetime ratings, in the key 25-54 year old demographic, have declined to numbers they haven’t seen since August of 2001. These are numbers that revert Fox back to the George Bush, pre-9/11 era when Fox was struggling for attention.

9/11 was an integral part of the rise of Fox News. It was the catalyst that formed their America-first persona and thrust them into a role as cheerleaders rather than journalists.

These twelve year lows for their best known programs portend trouble for Fox as their audience tires of a schedule that hasn’t changed in more than a decade. Creaky old timers O’Reilly and Hannity have been in their time slots since the network launched in 1996. Worse yet for Fox, their slump is occurring at a time when MSNBC is soaring. For most of the time since last November’s election, MSNBC’s Rachel Maddow and Lawrence O’Donnell have been beating Bill O’Reilly and Sean Hannity in the demo. In addition to those victories, most of MSNBC’s programs are the top performers among 18-34 year olds, which means that they have a significant advantage with the next generation of television news consumers. MSNBC is also number one with African-American viewers, a status they have enjoyed for 36 consecutive months.

The graying Fox News is a phenomenon that is occurring with both their programs and their audience. While many of Fox’s shows held steady in total audience, they plunged in the younger demos. This was true across the board with primetime and all other dayparts, including their three hour morning block, Fox & Friends. Conversely, MSNBC’s audience was up in both the demo and total audience. The ratings story for MSNBC is no longer merely one of faster growth and higher percentage gains. They are now beating their Fox competition head-on in primetime and challenging them respectably in daytime.

For the most part it appears that MSNBC’s gains are coming from new, younger viewers. They certainly are not luring dissatisfied Fox viewers over to their channel. However, Fox now has to worry about a rebuilding CNN. Their new president Jeff Zucker is shaking up the roster with announcements of hirings and firings both in front of and behind the camera. Considering that the previous management at CNN was so inept and oblivious to the news marketplace, it is hard to believe that Zucker won’t produce some improvement. And with Fox viewers abandoning the network that has been lying to them so brazenly, CNN may start to look like a plausible alternative.

Of course, as the ratings race heats up, Fox may decide to stop standing around watching their lead disappear. They will need to take bold steps to keep up with the competition. While O’Reilly is still pulling in decent numbers, Hannity is ratings loser and an embarrassment in terms of credibility. He has to be the first to go. Greta Van Susteren’s claim to fame was as an O.J. Simpson groupie who has never risen out of the tabloid mold in which she was formed. Now that her best pal and frequent guest (55 times), Sarah Palin, has been dumped by Fox, Van Susteren would be wise to update her resume. The most likely candidate to fill one of those vacancies would be Megyn Kelly, who has emerged as Fox’s most stridently biased anchor in the daytime.

There are those at Fox who know that a big part of the explanation for their decline is that the audience at large is no longer interested in the vitriolic smear jobs that Fox has specialized in for most of the past decade. They just watched President Obama get reelected, along with Democratic gains in both houses of Congress, despite their fierce determination to kneecap the Democrats and prop up the flailing GOP. They did the best they could to install a Republican regime with a coordinated campaign of propaganda and hate speech, but they failed miserably even in races they were expected to win. So they are aware that the public has rejected their best arguments and lies.

The trick will be to moderate their political biases in order to appeal to a broader audience without causing their loyalist legions to pull up stakes and camp out on Alex Jones’ web site plotting a restoration of the Confederacy from their bunkers. Spurned conservative extremists of the sort that form the foundation of the Fox audience are a vengeful lot. They primary long-serving GOP incumbents and replace them with crackpots who have no chance of winning. And that’s the sort of reaction they would have to any attempt by Fox to become less wingnutty. The Fox regulars would not only stop watching a more moderate Fox, they would turn against it with the force of a swarm of rabid squirrels deranged by disease and paranoia.

That leaves Fox in the impossible position of having to cater to their faithful fringe while reaching out to more rational viewers. It simply can’t be done and they would displease both. The only sensible course for Fox would be to accept a few seasons in the cellar as they regroup with a focus on responsible journalism. But that isn’t the style of the hardcore rightists in the Fox executive suites. Neither Rupert Murdoch nor Roger Ailes would be inclined to surrender the platform they built for wealthy elitists, captains of industry, Christian evangelists, and other power mad egomaniacs who are convinced that God has selected them to rule.

The good news is that their self-centered intransigence will insure that Fox continues to slide into obscurity and the people will have a better opportunity shape a more equitable society. Of course, the people would still have to overcome the rest of the media-corporate-government complex that has long been the biggest obstacle to a truly democratic nation. But it’s a start.
http://news.yahoo.com/fox-cuts-ties-...011037434.html
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Old 02-06-2013, 11:57 AM   #2
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From one evil to another. Just what level headed Americans need.
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Old 02-06-2013, 12:06 PM   #3
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Meh don't watch the major news broadcasts anyway.
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Old 02-06-2013, 12:08 PM   #4
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A few things :

1. This is just regarding a specific age bracket.

2. This is in proportion to their original ratings.. not one another. The graphic makes MSNBC seem like it's killing fox.. not so
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Old 02-06-2013, 12:12 PM   #5
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Originally Posted by 2000_328CI View Post
A few things :

1. This is just regarding a specific age bracket.

2. This is in proportion to their original ratings.. not one another. The graphic makes MSNBC seem like it's killing fox.. not so
MSNBC is not killing anyone, but many of the viewers of Fox News are dying due to old age.


edit: minor grammatical error
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Old 02-06-2013, 12:19 PM   #6
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Originally Posted by casino is no lie View Post
MSNBC is not killing anyone, but many of the viewers of Fox News are dying due to old age.


edit: minor grammatical error
This made me

I wouldn't doubt it either.
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Old 02-06-2013, 01:34 PM   #7
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Maddow up 32 percent ? Big deal. She only had ten viewers . 32 percent of nothing is not dramatic when your show is last among all news shows. And who is Schultz ?

A drop in viewership after the election was to be expected. The election captured a lot of interest just like the Super Bowl. The recent SB had record ratings. But that does not mean there is a loss of interest in football just because 10M people watch a football game instead of 100M.



Live + Same Day Cable News Daily Ratings for February 4, 2013


Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)




FNC 2,185 313 820
CNN 645 188 317
MSNBC 935 224 419
CNBC 163 75 95
FBN 37 10 21
HLN 416 118 212


They still have twice as many viewers as MSNBC, pretty damn good for someone that lost ? 30 percent of viewers.
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Old 02-06-2013, 06:36 PM   #8
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Originally Posted by Raymond42262 View Post
Maddow up 32 percent ? Big deal. She only had ten viewers . 32 percent of nothing is not dramatic when your show is last among all news shows. And who is Schultz ?

A drop in viewership after the election was to be expected. The election captured a lot of interest just like the Super Bowl. The recent SB had record ratings. But that does not mean there is a loss of interest in football just because 10M people watch a football game instead of 100M.



Live + Same Day Cable News Daily Ratings for February 4, 2013


Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)




FNC 2,185 313 820
CNN 645 188 317
MSNBC 935 224 419
CNBC 163 75 95
FBN 37 10 21
HLN 416 118 212


They still have twice as many viewers as MSNBC, pretty damn good for someone that lost ? 30 percent of viewers.
2 million people in this country are watching Fox.


313 million people in this country are NOT watching Fox.

WE'RE NUMBER ONE!!!!!!!
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Old 02-06-2013, 06:53 PM   #9
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Lair...****! Commie pinko liberal swine. Seriously, do you have any idea where posts like this lead?

Also, Fox is the greatest. It's absolutely fair and balanced; and the single greatest wellspring of comedy we have. You can't want it to die.

Where will the Fox viewers go? They'll start wandering around out in public; engage in live conversation. How can that be good?

Fox=the greatest of all time!
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Old 02-06-2013, 08:00 PM   #10
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Big deal.
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Old 02-06-2013, 10:08 PM   #11
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Less people watching primetime news in general?
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Old 02-07-2013, 01:33 AM   #12
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fox=the greatest of all time!
Number ONE!!!!!!!
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Old 02-07-2013, 12:56 PM   #13
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Fox News’s Bill O’Reilly said tonight that if President Barack Obama wins re-election, it’s because the demographics of the country have changed and “it’s not a traditional America anymore.”

“The white establishment is now the minority,” O'Reilly said. “And the voters, many of them, feel that the economic system is stacked against them and they want stuff. You are going to see a tremendous Hispanic vote for President Obama. Overwhelming black vote for President Obama. And women will probably break President Obama's way. People feel that they are entitled to things and which candidate, between the two, is going to give them things?”

http://www.politico.com/blogs/media/...ty-148705.html

The demographics are changing,” he said. “It’s not a traditional America anymore.”

O’Reilly said 50 percent of the voting public are people who “want stuff. They want things. And who is going to give them things? President Obama. He knows it, and he ran on it.”

Twenty years ago, an establishment candidate like Mitt Romney would have trounced Obama, O’Reilly said.

O’Reilly also criticized Romney for his response to Hurricane Sandy and said his campaign took “no chances” in recent days.

“[Hurricane Sandy] just wiped the governor’s campaign off the map for five days. Five days Mitt Romney disappeared from the national debate and from the media headline,” O’Reilly said. “Now, it's interesting, because I told their campaign, and this is not self-aggrandizement, but I was speaking to some of the Romney people and I said do you have any idea that you are now invisible? Alright, no one is paying attention to you.”

Obama, on the other hand, was seen out there trying to help victims, O’Reilly said.

“I don't think that registered on the Romney people. But, in the exit polls tonight, that is a factor that President Obama looked bipartisan and presidential during that storm,” he said.

And the Romney campaign coasted far too much on his debate performances in these last days, he added.

“The strategy was we did better than we thought we were going to do in the debates. We're going to roll that into election day and take no chances,” O’Reilly said. “And that's exactly what the Romney campaign did. They took no chances. They didn't go on talk radio. They didn't go on national programs outside of football game interviews which mean nothing. They thought that they did well enough in the debates to roll in. And, you know what? They were right, except for Hurricane Sandy.”
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Old 02-07-2013, 01:02 PM   #14
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O'Reilly's vision of a "traditional" America includes one which permits slavery and forbids women to vote. Giving them something like freedom or equal representation is nothing more than a handout.
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Old 02-07-2013, 01:04 PM   #15
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O'Reilly is the exact demographic that is shrinking day by day.
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Old 02-07-2013, 01:31 PM   #16
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O'Reilly's vision of a "traditional" America includes one which permits slavery and forbids women to vote. Giving them something like freedom or equal representation is nothing more than a handout.
Are you saying Bill O'Reilly wants slavery reinstated and women's suffrage removed?
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Old 02-07-2013, 01:43 PM   #17
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Are you saying Bill O'Reilly wants slavery reinstated and women's suffrage removed?
One can only assume. Did you hear what he said?
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Old 02-07-2013, 06:46 PM   #18
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O'Reilly is the exact demographic that is shrinking day by day.
..
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Old 02-07-2013, 06:48 PM   #19
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guys be nice about Bill O'reilly, Chase is in love with him
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Old 02-07-2013, 11:23 PM   #20
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guys be nice about Bill O'reilly, Chase is in love with him
No, that's Mark Levin.
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